SAN DIEGO — Imagine if the idea caught on, sweeping across the country like an uncontrollable wildfire of good. College athletes, broad-brushed as greedy and selfish like never before, shredding the script. In a wild athletic world many perceive as me-me-me, what if it shifted to us-us-us? Instead of simply stuffing pockets through name, image and likeness checks, what if they also chose to …